Above: Suzanne Aldrich, Bird Friendly Coffee Coordinator (left) and Betsey Merkel, Web & Marketing (right).
I volunteered because I wanted to make a difference for the birds – a noticeable difference and grow the bird-friendly coffee drinking community within Northeast Ohio. Birds and Beans LLC coffee is already known by the bird watching aficionados in the Cleveland area. But still most coffee drinkers do not know how rich bird-friendly coffee tastes, how it’s grown, how it helps the farmers and of course, how it helps migratory birds return to Ohio.
Why would a tea drinker decide to volunteer to coordinate a coffee club? It wasn’t about making sure that you are all caffeinated for days, weeks and months ahead!
I volunteered because I wanted to make a difference for the birds – a noticeable difference and grow the bird-friendly coffee drinking community within Northeast Ohio. Birds and Beans LLC coffee is already known by the bird watching aficionados in the Cleveland area. But still most coffee drinkers do not know how rich bird-friendly coffee tastes, how it’s grown, how it helps the farmers and of course, how it helps migratory birds return to Ohio. I knew that when I started this volunteer position I wanted to promote great tasting coffee that’s organic, fair-trade, grown 100% under a dense forest canopy. I wanted to be the WCAS coffee diva!
Knowing that the WCAS Coffee Club was not going to be promoted as a fund-raising activity, my first year’s goal was to increase the number of ounces of coffee sold by my predecessor, Kit Birch.
In 2017, I accomplished this goal by selling 1,100 ounces. My second year’s goal was to double this amount. To accomplish this, I needed to expand beyond WCAS to other Audubon clubs within the Cleveland area such as, Black River Audubon and Kirtland Birding Club, who became great repeat buyers.
Promoting the Coffee Club as a local distributor providing personal delivery with no or little shipping and handling shared among all of the coffee drinkers, I was able to successfully grow the Coffee Club to sales of 3,496 ounces in 2018.
Now it’s time to hand over the reins to Lisa Del Rio to expand our WCAS Coffee Club even farther within the Cleveland area by introducing the Club to some of her community connections.
Thank you to all who helped me to promote this great tasting coffee to family, friends and co-workers. I have had a blast meeting all of you. Please keep drinking and remembering the part you play in your kitchen preserving birding habitat so that you will see the Spring migration return to birding hotspots, including your backyard bird-feeders. By drinking coffee through the WCAS Coffee Club, Birds and Beans LLC is able to donate 5% of our yearly sales in ounces back to conservation projects within Northeast Ohio.
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